<p>For an organization with such a high profile, especially internationally, given that ICISA is not only training</p>
<p>domestic auditors, but teaches a large proportion of International students, ICISA has a very elementary and</p>
<p>hum drum, prior generation website.</p>
<p>Today the internet is the first choice medium for finding out about anything anywhere. This fact is even more</p>
<p>dominant when any kind of international research is required. Since so many of ICISA"s students are based</p>
<p>abroad, the very first contact that a potential student has with ICISA is probably through the website.</p>
<p>The saying goes, "First impressions are lasting!" This means that the first impression that the ICISA students</p>
<p>get from looking at the website, stays with them, albeit at a subconscious level, for when they eventually come</p>
<p>to India, to ICISA"s beautiful verdant campus, and top notch audit related training, no doubt, the first poor</p>
<p>impression created by an antiquated website with poor graphic design, visual communication and content,</p>
<p>must be alleviated somewhat. However somewhere this impression remains.</p>
<p>Therefore, the first mandated scope of work, is to thoroughly and completely redesign the ICISA website</p>
<p>Since ICISA is primarily a training organization, it is looking at the internet as a vehicle through which training</p>
<p>can be delivered. To this end, the organization would like to create E-Learning tools that will enable the</p>
<p>organization to support the training that it is providing.</p>
<p>In addition further interactive features should be evaluated and those that are deemed as relevant and can add</p>
<p>substantial value to the website should be incorporated.</p>