From 1994-2001 in Banswara district of Rajasthan, New Concept worked closely with GOR and WFP to improve child survival in the district. The project involved regular and close interaction with the ICDS & Health departments in the district. As part of the project, a communication strategy was developed and a series of communication material produced. Prominent among these were a pictorial booklet to be used as an IPC tool by AWWs and a set of six posters, which explain the issue of healthy mother and child care practices in Hindi. 
These materials were developed in an interactive manner involving the partner agencies as well the target audience. Two rounds of pretesting were done before going for mass production for distribution in Rajasthan. These materials were further reprinted and distributed in 33 WFP assisted districts in UP, MP and Rajasthan. New Concept also conducted training sessions in the three states to orient the AWWs on the use of communication material