Reuters had started an innovative project in India where it spreads SMS-based market news to the farmers. Reuters currently have about 25,000 subscribers to their agricultural market information system in Maharashtra. This service is called RML (Reuters Market Light). Subscribers are provided with SMS messages, in English or local language, sent directly to their personal cell phone.
Reuters sends out daily sms-messages to a large number of farmers in Maharashtra on 
agricultural price information;
weather information; and 
commodity news.