The Social Franchising film explains in the most simplest of terms the Social Franchising model which will spearhead delivery of high quality health services to the poor. The Social Franchising model will cover all 70 districts of the state of Uttar Pradesh. Public Private Partnership is a relatively new concept for India. Through the film it is hoped that the important stakeholders in this partnership will understand the Social Franchising model and also understand the need for such intricate planning and methodology to ensure a healthier future for those living lives of despair. New Concept was given the task of making the film for this very purpose.