UNICEF India in collaboration with DFID India was implementing the Maternal Mortality Reduction Advocacy Project since 2005. The Project was committed to strengthening the Millenium Development Goals with specific focus on the reduction of maternal mortality in India. The Maternal Mortality Reduction Advocacy Project attempted to ensure that maternal health secures an appropriate level of political commitment, attention and investment. The Project was implemented in the four states of Rajasthan, Madhya Pradesh, West Bengal and Orissa. 


New Concept undertook the process of analytical documentation that included highlighting the progress and achievements of the advocacy initiatives across the four states. The purpose of the documentation was to measures the impact of the advocacy project against the objectives that were outlined.