The purpose of the project was to suggest core intervention strategy for accelerating reductions in young child aged 0-3 years under nutrition and enhancing child survival and development in India including challenging states with largest share of nutrition- Uttar Pradesh, Bihar, Madhya Pradesh and Maharashtra. The advocacy activities included formulations, in close consultation with MWCD, the design of a new generation ICDS, with new service delivery options using a framework for implementation like Sarva Shiksha Abhiyan and National Rural Health Mission, through district/state plans.