New Concept was contracted to contracted to assess the  advocacy-communication-social mobilization (ACSM) needs, design and develop appropriate tools for ACSM, pretest and build capacities of program functionaries to ensure effective use of the ACSM kit. The kit covered information from various aspects of health, education, local self governance and income generation and entitlements with gender, rights and inclusion as cross cutting themes. A unique element of the ACSM Kit was the development of an interactive community chart aimed at increasing communities’ understanding of crucial human development indicators to make them participate actively in the empowerment process. New Concept also documented and produced various case studies, an audio-visual presentation on STEP, a dossier on STEP -	Recce visits to the project areas
-	Oraganising and conducting a 3-day workshop for needs assessment including representatives from all stakeholder groups
-	Developing a finalizing a message and tools for different target groups
-	Development of communication materials
-	Pretesting in two rounds covering all the four districts
-	Finalization of all the materials  and production 4500 sets (3 flip charts, 15 posters, 8 tin plates, 8 leaflets, one diary, one song and script booklet, one audio cassette, one video CD on street plays, 3 banners and one community chart)
-	Developing a ToT module on use of communication tools at the field level
-	Conducting ToT and selection of master trainers
-	Supervising and handholding of training by master trainer at the field level
-	Final documentation