The project included conceptualizing and design and print of the creative display materials on the following themes:
A Personal Hygiene
B. Garbage/waste Disposal
C. School Sanitation
D. Taking care of classroom furniture
Visuals with messages were developed keeping in mind easy adaptability to different print media.
A quick needs assessment was done by the creative team members from New Concept with assistance from the Project team members to get an understanding of the target audience (school children). This was followed by detailed reconnaissance of the school to identify appropriate areas for displaying the messages.