New Concept was involved in producing document on best practices; a 10-minute documentary film and a 15 minute advocacy film on the predelivery procedures from the arrival of the women in labor to the hospital till she goes into the labor room. The document written and designed by New Concept puts the CEmONC initiative in an historical perspective tracking the evolution of the concept over 20 to 25 years. The best practices document highlights the strengths of this initiative instrumental in considerably lowering the MMR in Tamil Nadu, making it a leading state in the delivery of emergency services towards reproductive health and new born care in India.