<p>The existing website looks very prior generation and is basically a minimally designed web brochure. It is not</p>
<p>up to international standards and requires a through evaluation and redesign. Since ICISA has a large</p>
<p>international clientele this becomes even more relevant. The website is the trainees, first point of contact with</p>
<p>the organization. They form their first opinion of the organization looking at the website. At this time this first</p>
<p>opinion will not be a very positive one. The website for such an organization should solicit the interest of the</p>
<p>audience and inspire them to want to come to India to train with ICISA.</p>
<p>The current website does not currently, at all, reflect the standard and level of ICISA. The standard training</p>
<p>provided by the organization is not well communicated by the website. Looking at the website prospective</p>
<p>attendees will form a perception that the training offered is of similar standard. This is a very important point,</p>
<p>and therefore it is of utmost importance that ICISA revamp its website to reflect the positioning it desires to</p>
<p>achieve in the mind of the target market.</p>
<p>In addition to training ICISA offers its international trainees a holistic experience of India. So when the trainees</p>
<p>come to the country, ICISA organizes trips for them to tourist destinations outside Delhi. This is in addition to</p>
<p>the sight seeing they do in Delhi. All of this should be reflected well on the website. This will portray ICISA"s</p>
<p>training programs as fun and well rounded and will inspire the target audience to want to come. It will add to the</p>
<p>overall positioning of the organization.</p>
<p>ICISA has a phenomenal campus that is sprawling and green in Noida. This is not well reflected in the website.</p>
<p>The types and descriptions of training courses offered do not currently represent the trainings very well.</p>
<p>The bottom line is that the entire positioning for the organization needs to be re-evaluated and re-envisioned.</p>
<p>Once this is done, this needs to be translated into the website.</p>
<p>Currently there are no E-Learning features on the website, for an organization that is in the business of training</p>
<p>in the internet age, this is a must.</p>
<p>The website is a prior generation site, in that it is an online brochure, none of the interactive possibilities of the</p>
<p>internet are explored and incorporated into the website.</p>