The purpose of this health communication strategy was to provide a frame work to those who are in a position to plan, design, implement or support a strategic communication effort for the revised National Tuberculosis Control Programme (RNTCP). This document addressed various target groups: &#61607; Central-level decision makers/planers &#61607; State-level decision makers/planers &#61607; District -level managers and implementers &#61607; Service providers (public and private) &#61607; NGOs and CBOs The health communication strategy was built upon the Orissa model of communication in RNTCP developed by the Danish Assistance to the Revised National Tuberculosis National Programme (DANTB) and also drew pertinent lessons from the health systems research conducted by DANTB in Orissa.