New Concept is one of the regional partners in the stated programme. Strategic communication is indispensable for bringing about positive change in multiple areas of foreign assistance. Communication for Change (C-CHANGE) is a new five-year $175 million initiative supported by the U.S. Agency for International Development that will work across sectors (and across USAID bureaus) to improve the effectiveness and sustainability of communication as an integral part of development efforts. The programme will work in all the major health areas, and will also provide communication support to programs focusing on the environment, agriculture, and livelihoods, as well as programmes in civil society and democracy and governance.