NVBDCP and NRHM with WHO support jointly organised two events as part of the ongoing “Malaria Niyantrana Abhijan” in the State. The first event was organised at the Gram Panchayat level in Dhenkanal district followed by a state level event in Bhubaneswar in November 2009. Innovative use of popular folk art forms such as Pala and Jatra, in an interactive way, were the highlights of the events which drew large crowds in both the locations.  Added to this was a meticulously planned and designed exhibition covering various important themes (early diagnosis and treatment, indoor residual spray, other vector control measures, IEC innovations and partnerships) around malaria. Both the events had been carefully branded to enhance recall. A logo with an appropriate tagline was created for the events. Backdrops, banners, signages, exhibitions panels, leaflets, booklets, name plates and badges were all creatively designed.