To further develop this innovative communication strategy New Concept developed a hand book titled 'My future, My choice!' The handbook contained illustrations (using two youth characters as protagonists- Totally Cool Guru and Keeping Kool), catchy slogans, blurbs and a wealth of information that translated into facts and figures, FAQs, information sources, life skills and advice on dealing with peer pressure. The handbook was completed after an exhaustive process, involving desk review.